A blog is something that can start on a whim, but in the end it takes discipline and the support of an audience. I’ve been writing online for over five years now on a personal website, but in the last few months I’ve been gearing up to write on the more technical and business-oriented topics that have interested me in the last couple years. By “gearing up” I mean that I’ve researched and, in turn, been humbled by my peers. Some things I considered writing about that were already well-covered:

• I already write a tip and tool every month, but more regular entries here still wouldn’t compete with the likes of Lifehacker or Steve Bass.
• In my personal site I’ve occasionally tackled business reflections, but I have hardly the experience or sagacity of Guy Kawasaki or Art Jacoby.
• And, by the nature of my career I considered titling this site “rockmyword.com” and showing off the area where I’m arguably most expert–Microsoft Office. However there are many sites on all-things-Office, such as Office Zealot and that of my colleague and coworker Shauna Kelly.

So why write?

Last week I was working with a client, going through Office tricks… (more…)

Filed under: Business
Leave a Comment