New media for the young altruist–find meaning in life…and a job
Today was spotted with conversations from friends who want to save the world but just don’t know how. They’ve followed the path–good schools, grades, and jobs–but haven’t felt they could make a difference. My advice for them: new media.
I’m not going to lie–I’d long stereotyped marketing, communications, and public relations as necessary evils, at best. They’re rarely attention-grabbing, not usually great writing, and brand awareness is about as far as most of them get. But my opinion has somewhat changed in the last few years, especially since I heard Seth Godin speak (and enjoyed Purple Cow). Godin’s creative approach to marketing made it fun for me…and the internet is what made it much more accessible and effective.
I’d always seen the internet as a place to find your voice and to be heard. I’d always seen web design and web development as the tools to get online and make an impact. However, understanding and applying the connectivity of the internet–its inherent community–is what can really make a change. If someone wants to make a difference, they ought to learn how to use the web to spread their message. (more…)
Filed under: Business, Happiness, Social Media, Technology
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