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	<title>Comments on: Social Media is MORE useful if you&#8217;re not a geek or PR pro</title>
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	<link>http://www.technotheory.com/2008/03/social-media-is-more-useful-if-youre-not-a-geek-or-pr-pro/</link>
	<description>Time-saving reflections on lifehacking, social media, and technology.</description>
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		<title>By: Technotheory.com - A quick guide for listening to what the world is saying about YOU</title>
		<link>http://www.technotheory.com/2008/03/social-media-is-more-useful-if-youre-not-a-geek-or-pr-pro/comment-page-1/#comment-22375</link>
		<dc:creator>Technotheory.com - A quick guide for listening to what the world is saying about YOU</dc:creator>
		<pubDate>Wed, 28 May 2008 20:51:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.technotheory.com/2008/03/social-media-is-more-useful-if-youre-not-a-geek-or-pr-pro/#comment-22375</guid>
		<description>[...] Social Media is MORE useful if you&#8217;re not a geek or PR pro [...]</description>
		<content:encoded><![CDATA[<p>[...] Social Media is MORE useful if you&#8217;re not a geek or PR pro [...]</p>
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		<title>By: Technotheory.com - Participation on the Interwebs (and AllTop)</title>
		<link>http://www.technotheory.com/2008/03/social-media-is-more-useful-if-youre-not-a-geek-or-pr-pro/comment-page-1/#comment-21578</link>
		<dc:creator>Technotheory.com - Participation on the Interwebs (and AllTop)</dc:creator>
		<pubDate>Mon, 28 Apr 2008 16:07:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.technotheory.com/2008/03/social-media-is-more-useful-if-youre-not-a-geek-or-pr-pro/#comment-21578</guid>
		<description>[...] Social Media is MORE useful if you&#8217;re not a geek or PR pro [...]</description>
		<content:encoded><![CDATA[<p>[...] Social Media is MORE useful if you&#8217;re not a geek or PR pro [...]</p>
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		<title>By: Elizabeth</title>
		<link>http://www.technotheory.com/2008/03/social-media-is-more-useful-if-youre-not-a-geek-or-pr-pro/comment-page-1/#comment-20605</link>
		<dc:creator>Elizabeth</dc:creator>
		<pubDate>Sat, 22 Mar 2008 03:52:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.technotheory.com/2008/03/social-media-is-more-useful-if-youre-not-a-geek-or-pr-pro/#comment-20605</guid>
		<description>I think the essential premise is that you have an idea or message that you want to spread.  I didn&#039;t really get that at first and so didn&#039;t see the value in social media to a tech outsider.  But once you think about it as a tool to address an issue that requires communication to make progress, social media is just a world of opportunity waiting to be tapped.</description>
		<content:encoded><![CDATA[<p>I think the essential premise is that you have an idea or message that you want to spread.  I didn&#8217;t really get that at first and so didn&#8217;t see the value in social media to a tech outsider.  But once you think about it as a tool to address an issue that requires communication to make progress, social media is just a world of opportunity waiting to be tapped.</p>
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		<title>By: Brick Andrews</title>
		<link>http://www.technotheory.com/2008/03/social-media-is-more-useful-if-youre-not-a-geek-or-pr-pro/comment-page-1/#comment-20601</link>
		<dc:creator>Brick Andrews</dc:creator>
		<pubDate>Sat, 22 Mar 2008 00:17:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.technotheory.com/2008/03/social-media-is-more-useful-if-youre-not-a-geek-or-pr-pro/#comment-20601</guid>
		<description>This is timely for me - I am late to the social networking thing. I have recently started on twitter, but ironically not for the social networking aspect - I liked the microblogging concept - twitter &quot;tweets&quot; (is that what they are called?) are the things that happen between blog posts - so it works well as part of my blogging strategy, where I can make small &quot;posts&quot; between pillar content. 

Of course, now that I am there, I am starting to explore the social component. BTW, I just started to follow you on twitter moments ago!</description>
		<content:encoded><![CDATA[<p>This is timely for me &#8211; I am late to the social networking thing. I have recently started on twitter, but ironically not for the social networking aspect &#8211; I liked the microblogging concept &#8211; twitter &#8220;tweets&#8221; (is that what they are called?) are the things that happen between blog posts &#8211; so it works well as part of my blogging strategy, where I can make small &#8220;posts&#8221; between pillar content. </p>
<p>Of course, now that I am there, I am starting to explore the social component. BTW, I just started to follow you on twitter moments ago!</p>
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		<title>By: Jared Goralnick</title>
		<link>http://www.technotheory.com/2008/03/social-media-is-more-useful-if-youre-not-a-geek-or-pr-pro/comment-page-1/#comment-20591</link>
		<dc:creator>Jared Goralnick</dc:creator>
		<pubDate>Fri, 21 Mar 2008 19:30:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.technotheory.com/2008/03/social-media-is-more-useful-if-youre-not-a-geek-or-pr-pro/#comment-20591</guid>
		<description>AA, thanks for the comment but I&#039;m not so sure it&#039;s like that.  Yes, it&#039;s a way to build a trusted network, but there are (at least) two chief differences:

* Trust is based on actual contact and reputation not something silly like a shared organization.  I use the word &quot;silly&quot; being tongue-in-cheek, but I think we&#039;re coming of an age where there are better forms of validation than being in the same club (assuming that you didn&#039;t know that person well).  People with an online presence are people you can find a LOT about before working with.  It&#039;s a very good reference test

* Anyone can get involved in social media.  If you want to email Guy Kawasaki or Robert Scoble, they&#039;ll probably read it right away and if it&#039;s a thoughtful enough email they&#039;ll likely write you back.  Social media is an open club.

So, no, I don&#039;t think that this is any way like a &quot;membership org&quot; or old boys&#039; club.  The requirements for joining are different and the methods for proving yourself are much more democratic.</description>
		<content:encoded><![CDATA[<p>AA, thanks for the comment but I&#8217;m not so sure it&#8217;s like that.  Yes, it&#8217;s a way to build a trusted network, but there are (at least) two chief differences:</p>
<p>* Trust is based on actual contact and reputation not something silly like a shared organization.  I use the word &#8220;silly&#8221; being tongue-in-cheek, but I think we&#8217;re coming of an age where there are better forms of validation than being in the same club (assuming that you didn&#8217;t know that person well).  People with an online presence are people you can find a LOT about before working with.  It&#8217;s a very good reference test</p>
<p>* Anyone can get involved in social media.  If you want to email Guy Kawasaki or Robert Scoble, they&#8217;ll probably read it right away and if it&#8217;s a thoughtful enough email they&#8217;ll likely write you back.  Social media is an open club.</p>
<p>So, no, I don&#8217;t think that this is any way like a &#8220;membership org&#8221; or old boys&#8217; club.  The requirements for joining are different and the methods for proving yourself are much more democratic.</p>
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		<title>By: A. Alaalas</title>
		<link>http://www.technotheory.com/2008/03/social-media-is-more-useful-if-youre-not-a-geek-or-pr-pro/comment-page-1/#comment-20590</link>
		<dc:creator>A. Alaalas</dc:creator>
		<pubDate>Fri, 21 Mar 2008 18:39:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.technotheory.com/2008/03/social-media-is-more-useful-if-youre-not-a-geek-or-pr-pro/#comment-20590</guid>
		<description>Sounds a lot like using your Masonic network or Alumni Association network, only I suspect such iconic structures are more &quot;trusted&quot; than social media. &quot;You can always count on someone if they wear a Masonic/Aggie class ring.&quot;</description>
		<content:encoded><![CDATA[<p>Sounds a lot like using your Masonic network or Alumni Association network, only I suspect such iconic structures are more &#8220;trusted&#8221; than social media. &#8220;You can always count on someone if they wear a Masonic/Aggie class ring.&#8221;</p>
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		<title>By: The Modern Journalist &#187; Social Media is for Geeks. But You&#8217;re a Geek Now, Too.</title>
		<link>http://www.technotheory.com/2008/03/social-media-is-more-useful-if-youre-not-a-geek-or-pr-pro/comment-page-1/#comment-20588</link>
		<dc:creator>The Modern Journalist &#187; Social Media is for Geeks. But You&#8217;re a Geek Now, Too.</dc:creator>
		<pubDate>Fri, 21 Mar 2008 16:21:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.technotheory.com/2008/03/social-media-is-more-useful-if-youre-not-a-geek-or-pr-pro/#comment-20588</guid>
		<description>[...] Goralnick wrote a brief piece about this [...]</description>
		<content:encoded><![CDATA[<p>[...] Goralnick wrote a brief piece about this [...]</p>
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