This post is for the people who aren’t reading it: those who aren’t active Twitterers or bloggers, and who don’t have a product or service that revolves around technology or new media PR. Those who aren’t like us (yet) can benefit the most from social media.

Elizabeth has led me to write this post–she’s a law student, former Teach for America teacher, and far from technical. She has more to gain from social media than most of us as she offers something unique. (Do you know too many lawyers on Twitter? People in the education policy space?) And if there’s one community to be attached to, it’s the bloggers and Twitterers who can spread the word faster than you can drink a bottle of wine.

Case in point: Gary Vaynerchuk. Continue reading…