In the last few months, Gmail has offered two (free) features that everyone interested in maintaining their brand (i.e., @yourdomain.com) and controlling their data (locally, not just in the cloud) should take advantage of. Though I’ve used Gmail for years, I had been hesitant to make it a primary email account, but now I’m on-board and excited.

Note: I’m making the assumption here that using Gmail to manage your domain-branded email is better than using the basic POP or IMAP provided by your ISP. The main reason I switched to Gmail is its superior server-based spam filtering and server-based rules–which means crap doesn’t ever make it to me, especially on my mobile devices.

The first feature is what’s known as Google Apps. While it’s ostensibly an online productivity suite, it includes the ability to use your own domain through Google’s Gmail system. “But wait, Jared, I’ve always been using my domain-branded email through Gmail.” No, you haven’t quite. In the past Gmail emails for your domain have looked like this (though many people don’t even bother and just used their main gmail address for replies): Continue reading…